Phenomblue launches OTC Halloween Fun Hey everyone. Update on our latest work..
Today we launched a few Halloween experiences as part of Oriental Trading Company’s Halloween interactive marketing initiative. Oriental Trading Company asked Phenomblue to come up with some great experiences to help promote their Halloween season online. We created 2 experiences from scratch including “Trick-or-treat Your Friends” and “Tweet A Spell”. We also revamped “Monster Mashup” with an all new look including skins, interface components, and animation. All of the experiences can be enjoyed at http://www.orientaltrading.com/halloweenfun .
Trick-or-treat Your Friends – http://www.trickortreatyourfriends.com
Trick-or-treat Your Friends was created out of the idea of casting your friends from Facebook in custom Halloween productions. We shot loads of green screen video and created a ton of custom 3D and animation to bring the productions to life. We also created a scalable interactive platform that integrates with Twitter and Facebook to cast friends in videos (from Facebook photos) and share the custom creations with your network. Trick-or-Treat Your Friends provides a tangible brand experience for OTC enabling the community to experience the “fun” while sharing it with others building a stronger social marketing platform for the OTC brand. The site is currently being considered for an FWA award at http://www.thefwa.com/submissions/trick-or-treat-your-friends.
Tweet A Spell – http://www.tweetaspell.com
Tweet A Spell integrates with Twitter to create custom spells from the most frequently used words in your friend’s tweets. You can “cast a spell” on someone on Twitter and they will be notified with a link back to the spell on the website. Tweet A Spell provides OTC a compelling and interactive way to integrate Twitter into their social marketing platform.






