Phenomblue launches OTC Halloween Fun

Phenomblue launches OTC Halloween Fun Hey everyone.  Update on our latest work..

Today we launched a few Halloween experiences as part of Oriental Trading Company’s Halloween interactive marketing initiative.  Oriental Trading Company asked Phenomblue to come up with some great experiences to help promote their Halloween season online.  We created 2 experiences from scratch including “Trick-or-treat Your Friends” and “Tweet A Spell”.  We also revamped “Monster Mashup” with an all new look including skins, interface components, and animation.  All of the experiences can be enjoyed at http://www.orientaltrading.com/halloweenfun .

Trick-or-treat Your Friends – http://www.trickortreatyourfriends.com

Trick-or-treat Your Friends was created out of the idea of casting your friends from Facebook in custom Halloween productions.  We shot loads of green screen video and created a ton of custom 3D and animation to bring the productions to life.  We also created a scalable interactive platform that integrates with Twitter and Facebook to cast friends in videos (from Facebook photos) and share the custom creations with your network. Trick-or-Treat Your Friends provides a tangible brand experience for OTC enabling the community to experience the “fun” while sharing it with others building a stronger social marketing platform for the OTC brand. The site is currently being considered for an FWA award at http://www.thefwa.com/submissions/trick-or-treat-your-friends

Tweet A Spell – http://www.tweetaspell.com

Tweet A Spell integrates with Twitter to create custom spells from the most frequently used words in your friend’s tweets.  You can “cast a spell” on someone on Twitter and they will be notified with a link back to the spell on the website.  Tweet A Spell provides OTC a compelling and interactive way to integrate Twitter into their social marketing platform.

 

Latest Work: Some Office Max Facebook Love

Man, we’ve been cranking out work lately and here’s a sample. More to come as there are literally tens of projects in the cue for promotion.

Working with our partners at Tribal, we just launched several Facebook experiences aimed at integrating the Facebook community with the Office Max brand around the Back-To-School push.  All together, the strategy yielded 4 experiences including badges, games, quizzes, and the almighty personality test.  Take a look at our book for more info on each project, or you can click through now to the Office Max Facebook page and experience all the work live.

http://www.facebook.com/officemax

 

Phenomblue is looking for a new Studio Manager.

If there is one single person near and dear to our hearts, it’s our Studio Manager.  Lisa has been with Phenomblue for a very long time and she’s nurtured all of us through the growth of this business from a visual effects start-up in a closet sized office you’d never find, to an industry leading digital agency.  While we wish Lisa a fond farewell on her journey to the West Coast, we’re now faced with replacing an icon.

Phenomblue is growing faster than anyone could have imagined and this hire comes at a key point in our story as we continue to build out the infrastructure to support our success. If you think you have what it takes to work day in and day out with one of the most talented teams in the business, filling the shoes as our new hero, we want to hear from you.

What we need:

  • 2-3 years experience in an accounting role with significant exposure to GL management, hands on experience with accounting software, and a strong familiarity with other aspects of typical accounting practices
  • High level energy; a prototypical overachiever
  • High attention to detail and very good personal skills
  • Ability to work independently
  • Experience running an office environment including in house and virtual staff
  • Willingness to bend over backwards in almost any capacity to fill the requests of the business on a day to day basis

What you’ll be doing:
  • Administrative assistant duties to the Phenomblue team including the CEO, Business Development, and everyone else.
  • Company bookkeeping including management of AR, AP, and collection efforts.
  • Light facilities management (in conjunction with building mgmt)
  • Nutritional management (keeping the fridge and cupboards stocked with energy for our teams)
  • Managing incoming/outgoing mail and shipments
  • Various other duties involved with keeping the Phenomblue machine running smoothly

What we can offer:
  • Flexible working schedule (Mandatory in office hours 9:00AM – 3:30PM), with outside accessibility via cell phone
  • Extremely casual and fun working environment with very talented people
  • Paid vacation, holidays, and various company retreats/outings
  • Fully paid single health/dental/eye/LTD/STD/and life insurance
  • Respect and gratitude of the entire team

Should you make it through the screening process, we have a detailed list of duties we’ll discuss.

Apply today at: http://phenomblue.catsone.com/careers/index.php?m=portal&a=details&jobOrderID=247021

 

Wanted: Digital Strategist/Copywriter. Work with our CEO to solve problems while creating industry leading digital work.

Reporting to the CEO.

  We’re looking for an ingenious Digital Strategist/Copywriter who excels at problem solving, communication and bringing ideas to life. You’re in love with digital culture and thrive on helping see ideas through from concept to completion. As a strategist, you are both a generalist in interactive marketing and a specialist with great passion, knowledge and skill for copywriting and content planning. You make the difficult task of creating clear, compelling communication look easy and enjoy doing it. Plus you're wanting to contribute your background, perspective and skills to a team that is dedicated not just to cutting edge interactive work but defining that edge.

  For more info and to apply, follow this link: http://phenomblue.catsone.com/careers/index.php?m=portal&a=details&jobOrderID=236029

 

Wanted: A kickass IA/UX Designer to join our team in Omaha

We are seeking passionate designers who can bring our crazy ideas to life. 

Reporting to the Experience Design Director, Phenomblue IA/UX Designers should have a passion and detailed understanding for how interactive experiences should look, feel and function on the web. in this role, you'll have the opportunity to work within a multitude of digital experience platforms including campaign website sites, mobile applications, client applications, interactive signage, etc..

Follow the link below to check out more about the opportunity:

http://phenomblue.catsone.com/careers/index.php?m=portal&a=details&jobOrderID=235989

 

What up NYC! Phenomblue is in the house...permanently.

To the haters, the players, and everyone else we love:

Since our doors opened in 2003 we haven’t stopped growing long enough to come up for air.  Keeping up with the volume of business we’ve been fortunate enough to win has been both exciting and challenging.  As our friends know, our company culture is the backbone of our success. You can experience it deeply rooted within each customer contact and every detail of our work.  We’ve been very diligent about growing our organization with passionate people that embody the kinds of talent, values, and work ethic our clients and partners are proud to be a part of.  For that we’ve won the admiration of the best of our peers, the most complimentary validation we can hope for.  It’s our intention to continue this tradition.


We’ve grown through 2 major development cycles at Phenomblue in the past 7 years and we’re about to start the third.  This time, in addition to recruiting in Omaha, we’re putting down roots 1200 miles away.


For the past several months we’ve been semi-secretly setting up shop in NYC. Tentative digs right now in Brooklyn with a long term location in the works.  We’re hoping to join many of our creative friends in DUMBO this fall.  It’s a been a lot of work setting up the business and each day is another challenge but we’re excited about the opportunity to join a flourishing creative market and the possibilities this move provides our current and future clients.  Having said that, Omaha will continue to be home base.


Our first draft pick in the NYC expansion draft is Sid Brown.  Sid Brown joins us with the focus of helping develop a presence in New York City, serve as an agency advocate, and to help develop compelling digital solutions for their brands. A 12 year veteran of the advertising industry, he brings with him experience in Account Management and Business Development, traditional and interactive communications, and agency-side experience ranging from start-ups to global networks.


Prior to joining Phenomblue, he held positions at McGarryBowen, Atmosphere BBDO, and Young & Rubicam. Sid’s category experience is quite diverse and includes brands such as Verizon, AT&T, Century 21, Kraft, CA, Ericsson and the US Census. 


Sid holds a BS in Marketing and Minor in Fine Arts from Cornell University. Originally hailing from Santa Barbara, CA, he now resides in Brooklyn with his girlfriend Kate and more comic books than he knows what do with.


Welcome to the crew Sid.  Is this where we say “I heart NY”?

Thanks.

Joe

 

Adding to the @phenomblue production equip.3 new Altman 1000s!

 

Dug up from the Abyss.. The (un)Official Phenomblue jingle.. Thx @dustyd (aka The Jingle Master)

(download)

What was once lost and forgotten was found this afternoon.  Here you go ladies and gents in all its glory: The Phenomblue Jingle.  This was created by some friends after the introduction from one of our partners @dustyd (we call him the Jingle Master).  Our only direction was to read the website (at the time), use auto-tune, and make sure some rap was included.  Hysterical..

 

Why a Little Discipline Is Good for the Creative Process

"Why a Little Discipline Is Good for the Creative Process

by Avi Dan

Call it the "Goldilocks" approach to getting the best out of your agency. As agencies converge on Cannes next week to celebrate creative excellence, the relationship between process and creativity is not likely to be on the agenda. And yet, process is more critical than ever. Companies that implement a methodical process, such as Procter & Gamble or Microsoft, tend to deliver consistently better communications and business results, and their brands enjoy greater value. They tend to beat competitors on such key attributes as "cycle time" and "speed to market," and have a higher degree of success when it comes to new-product launches. Most important, a meticulously executed process can deliver savings of more than 30% and improve productivity, as the need for redirects and errors is minimized. In fact, much of the angst caused by contract renegotiations and the squeeze on agency fees could have been mitigated had marketers focused on fixing what's "broken" (the process) and not what's "convenient" (agency compensation)."

It doesn't have to be Six Sigma, but putting some structure around ideation and creation is something that needs to happen more and more. The key is not to reign in the creativity and ideas but to give them the process that will build them up and bring them into fruition.

 

Seven Things You Need to Know about IPhone 4


Seven Things You Need to Know About IPhone 4

New Metrics, Netflix, Bing and Video Features Among Upgrades

by Michael Learmonth
Published: June 07, 2010

AFP/Ryan Anson

NEW YORK (AdAge.com) -- You may have heard Apple introduced the fourth generation of its iPhone today, along with some nifty new features such as video chat, high-definition video and a gyroscope to make gaming, well, cooler.

CEO Steve Jobs also unveiled some new metrics. Among them: Apple expects to control 48% of the mobile display ad market in the second half of 2010; it already has $60 million in commitments for its mobile iAd format; and it has paid out more than $1 billion in revenue to app developers.

Here are some takeaways from Mr. Jobs' presentation at Apple's Worldwide Developers Conference today:

IAd. IAds go live July 1 with commitments from Nissan, Citi, Unilever, AT&T, General Electric, Sears, Target, JC Penney and Best Buy. So far, Apple has $60 million in ad commitments. EMarketer projects the mobile ad market will hit $166 million in 2010. Developers will collect 60% of iAd revenue, with Apple pocketing the remainder. (NYTimes Bits Blog)

Video calling. The new iPhone has a front-facing camera and will be able to make video calls via WiFi through a service called FaceTime. Because of WiFi, these calls are free and won't count against AT&T's monthly data plans (AT&T is the exclusive wireless carrier for the iPhone). How big is this? Well, how popular is Skype? The smartphone has already become less about voice and more about data usage, and Apple just launched a service that supports talk without buying minutes from a carrier. Good timing, too: Last week HTC released Evo, a new phone on Sprint's first high-speed data network that supports video chat, too. (Engadget)

Video capture. Sure, the iPhone 3GS shoots video, but the new iPhone will shoot in HD, or close to it, and has the promise of video editing capability with the coming iMovie app for the iPhone. (Gizmodo)

More battery, more power. Battery life is up to seven hours of talk from five on the old phone, which runs on an A4 chip, the same as iPad. Also, it has a gyroscope, opening up more big possibilities for gaming.

Netflix. The movie service's CEO, Reed Hastings, joined Mr. Jobs on stage and introduced Netflix for iPhone. The free app will stream movies via AT&T's network or over a WiFi connection. Just make sure your data plan can handle it. (AllThingsD)

Bing. This is no zinger for Google because its search engine will remain the default in the new Apple operation system. But Microsoft's search engine Bing will now be an option, joining Yahoo. Mobile search ads will account for $143 million in ad spending in 2010, according to eMarketer.

AT&T could cash in. Activities such as streaming movies or uploading videos edited with the new iMovie app require a lot of data and could mean greater costs for iPhone users, especially as AT&T just changed its fees for data last week. AT&T introduced a new fee structure last week that got rid of the $30 all-you-can-eat data plan, replacing it with two metered plans at $15 for 200 megabytes and $25 for 2 gigabytes. Today, 98% of smartphone users will save money with the new structure since they use less than 2G, according to company numbers, but that could change if users up their data use with the new features announced today. Analysts say AT&T changed data charges to lure just-minutes users to data plans, and will reap the benefits from existing customers later once data consumption increases.